Branding
A work-at-height company with a name rooted in its founder's experience as an enxaneta, the climber who crowns a Catalan human tower. From that background, we developed a brand that conveys precision, safety and agility, using strong geometry and high contrast to reflect its technical work.
Concept
The founder of Amunt Vertical had been an enxaneta, the climber at the top of a Catalan human tower. His story inspired the company name: ‘amunt vertical’, an expression from human-tower terminology describing a smooth, safe and swift ascent and descent. The name carries this personal connection into a company dedicated to working at height.
The identity translates the qualities of that movement into a precise, ordered visual presence. The symbol interweaves the initials AV in a geometry that suggests ascent and descent, while orange and graphite create a recognisable contrast. Name, form and colour tell the same story: moving vertically with precision and maintaining control at every step.
System
The initials AV join in a symbol of strong diagonals that connects both directions of vertical movement. The composition balances this gesture with a clearly legible name and a descriptor explaining the service. Together, they link the story behind the name with a corporate presence suited to technical work.
Orange draws attention to the identity's key elements, while graphite adds weight and consistency. Greys and white make room for information. The palette maintains clear contrast across signage, documentation and workwear, with a visual presence that belongs in a technical setting.
The identity is organised to serve the company across different situations and scales: from a technical proposal to a uniform, a vehicle or a site banner. The relationship between symbol, name and colour keeps the brand recognisable and creates a simple hierarchy for presenting services and contact details.
Applications
The façade, stationery, uniforms, vehicle and banner show how the brand extends into everyday work. Contrast and visual hierarchy connect the company's communications with its presence on site.
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